About Us
Ventura Rental came into existence in 1978 when my father
Ron Holley moved our family to Ventura to purchase a small
homeowner and construction rental business. Almost
thirty years later, we continue to operate two equipment
stores, an equipment repair center, and a special event party
rental store.
While still in high school, I was selling truck
and tractor rentals at the original store on Telegraph Road. I
loved the service business and making deals! Over
the next few years, after getting married and starting a family, Dad encouraged
me to follow my instincts, which were pointing to special event and party rentals.
I took the challenge. With ten banquet tables and one hundred folding chairs
Ventura Rental Party Center was born.
In the early years I learned that we would have to work
hard to earn a name in the area. I will never forget
my first client meeting…walking up
a long steep driveway with eight various size sterling silver
trays dropping from my arms and my handwritten photocopied
price list. How I must have
looked to those high society, tea-sipping ladies! Needless
to say, I did not get the job.
But I learned, and used my
natural talents like selling, listening, and visioning to
grow the business. We had a separate party facility
within a year. Now
we provide service for over 200 special events per month,
and have evolved into a full-scale event rental organization
Last year, like every year, we added many additional items
to our inventory that have been very successful in improving
our revenue and our customer base. Customers
want their events to look "different," "special, " and "unique". Of
course, so do we! How different can we make a banquet
table? Two
hundred different ways every month! That is what we
mean by listening and visioning.
We regularly invite different
community groups and committees to come to our facility and
promote party and event ideas with various presentations. We
are currently active members in the California Rental Association,
American Rental Association, National Association of Catering
Executives, and enrolled in the Certified Event Rental Professional
program, as well as other local boards, chambers, and organizations.
Ventura Rental Party Center is known for superior customer
service. It
is the most important thing we can give our clients. We make it a point
to help the customer during each phase of the event, from the bridal fair to
the on site visit, to the reservation changes, set-up and return. Our customers
know that we have a representative on call 24 hours a day for their needs, and
they do use that service often! Great customer service
has helped us to grow, and now we enjoy the benefits of word-of-mouth
advertising.
The event rental business is a service business
and we make sure our employees and vendors know how key their
participation is in our team effort. We
instill a lot of responsibility and accountability in our
employees and encourage them to learn, grow and be proud
of what we do. We constantly meet with key vendors to stay
on the cutting edge of products and services that define
the industry.
Here at Ventura Rental party Center,
we love what we do. We actively enjoy
the search for new and unique items to really make your party
or special event stand out. We look forward to making
new relationships as well as nurturing our long-term clients.
The equipment side of our business has also been a success. My brother-in-law
and partner, Ted Cook, has the main responsibility for that now, and it has been
a while since I sold a tractor rental! But we coordinate the work load
and share equipment and resources to cater to the needs of contractors and homeowners…they
have personal and company events, too, so the goods, services,
and clients are continually overlapping.
We are looking at a bright future in rental business. It is still a young
industry that has been expanding since World War II. There is much room
for innovative entrepreneurship, but also ethical leadership, and family and
American values as we plan and provide the jobs, opportunities, and services
forecasted for the coming decades. We thank you for your part in our continued
success and will continue to try and make you look splendid!
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